Philyra is an AI system developed by IBM Research and Symrise, a world-renowned perfume maker. The system creates fragrance options studying age, gender, location responses backed up with a strong database of 1.7 million-formula compositions. With the fragrance market in India expected to reach INR 139 Bn by 2024 (Source: Fragrance Products Market in India Report 2020), the perfume cities like Kannauj can modernise their businesses using such innovative technologies.
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